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You work as the pricing specialist for a large business which has an industry as...

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You work as the pricing specialist for a large business which has an industry association. Your business usually sells on a wholesale basis. You have good visibility of the price of your products at the retail level compared with your competitors. However, when the industry association publishes a newsletter, you find that your wholesale price is 5% below the average wholesale price for similar items. The industry association does not reveal the wholesale prices charged by specific competitors, only the average (expressed as each of mean and median). The CEO has also seen the newsletter and asks why you have failed to set the “right” wholesale price and when will the price increase occur. Your General Counsel has also seen the newsletter and has suggested that you do not immediately change the price. Why might the General Counsel say this? 

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