Adopting the dark store concept has
many advantages for both the retailer and customer and one of those advantages
refers to a more extensive range of products. This is an ideal situation for
suppliers to use market-driven pricing strategies. Which one of the following
statements explains the promotional pricing model?

Question

Answer

The supplier analyses the dark store market to find the volume of
sales combined with a specific price per unit that will ensure maximum profit.

Answer

A dark store that follows this strategy attempts to earn as much
profit as quickly as possible by setting to achieve a high profit on each unit.

Answer

The emphasis of this model is on obtaining sufficient revenue to pay for the operational costs of a dark store rather than emphasising profit.

Answer

This model implies
attractive pricing for individual products to enhance the sale of an associated
line that is stored in a dark store.

Crowdly

Adopting the dark store concept has many advantages for both the retailer and c...

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