In arguing for their concept of “libertarian paternalism” Thaler & Sunstein claimed that it is:

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neither possible nor legitimate for private and public institutions to affect behaviour while also respecting freedom of choice

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possible and legitimate for private but not public institutions to affect behaviour while also respecting freedom of choice

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both possible and legitimate for private and public institutions to affect behaviour while also respecting freedom of choice

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possible and legitimate for public but not private institutions to affect behaviour while also respecting freedom of choice

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