Providing continuous evaluation of alliance performance involves making the successes of the alliance program noticeable throughout the organisation. Which one of the following options best describes this approach?

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Conducting annual performance reviews for each alliance partner.

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Offering financial bonuses to employees contributing to the alliance's success.

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Increasing the visibility of the alliance program by regularly sharing successes and achievements with lower-level managers and employees.

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Hiring additional staff to manage and oversee the performance evaluation of the alliance program.

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Providing continuous evaluation of alliance performance involves making the succ...

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