The major task of the organisation is to improve the efficiency of both product and distribution, as consumers will favour products that are available and affordable.

The key task of the organisation is to determine the needs, wants and interests of target markets, and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being.

Consumers will favour those products that offer the most quality for the price, and therefore the organisation should devote its energy to improving product quality.

The key task of the organisation is to make an effort to stimulate consumers' interest in the products, as otherwise the consumers will either not buy, or not buy enough of, the organisation's products.