The latest version of the iPhone is priced at $150 more than the earlier version, even though the differences between products are small. 

Starbucks sells their coffee at a price that is higher than other shops but still retains a loyal customer following.

Fares from New York City to Los Angeles, a popular travel route, are $100 less on American Airlines as compared to United Airlines.

A shirt that costs $15.00 to produce is sold for $25.00.