When planning your presentation, you should always keep in mind the question: What is the key message? You should be able to communicate that key message very briefly. Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words. Whichever rule you choose, the important thing is to keep your main message focused and brief.

Match the correct heading to the paragraph.