Hashim is the marketing manager of Pens Galore. Sales have steadily been declining and Hashim is suspecting that their pens are being marketed to the wrong consumer market. He has decided to start from scratch by looking at marketing segmentation. What should Hashim do next if he has already identified the needs of the consumers in the market?

Question

Answer

Identify the consumers in the market.

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Group the identified needs into homogeneous subgroups.

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Select target markets on which the company will focus.

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Position the product offering within the market.

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Hashim is the marketing manager of Pens Galore. Sales have steadily been declini...

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