Creating a good corporate image for the organisation is part of the

restructuring process within an organisation. Several factors influence the

possibility of having a good corporate image, for example, the size of the

organisation, products and services that the organisation offers, the position

of the organisation in the industry, its employees and the extent of diversity

management in the organisation, its clients as well as the extent to which it

renders its social responsibility.  Which

one of the following management functions is explained here?