Muziwamadoda Xulu has been unemployed for a year since completing his BCom Degree in Marketing Management. After attending a session organised by the Small Enterprise Development Agency (SEDA) and Small Enterprise Finance Agency (SEFA) Muziwamadoda received an announcement that entrepreneurs should submit their business plans for funding. Since he was in the process of establishing a marketing agency that would assist local businesses in coming up with their marketing strategies, he decided to compile a business plan to submit to the SEFA. Which one of the following can be associated with Muziwamadoda’s purpose of compiling a business plan?