Imagine you are the founder of a small and medium sized

(SME) construction company, and are in the process of reviewing the business

environment, and re-strategizing your business direction, focus and operation

in order to successfully compete with large sized firms.

a. Please kindly propose FIVE

 possible

courses of actions (0.5 mark) 

b. What could be the FOUR

possible actions that you would undertake if you decided to adopt the customer intimacy

strategy for optimal performance?  (0.4 mark). Please justify each of the proposed

actions (0.4 mark)