A group of four university
friends has decided to go away for a weekend. After quite a bit of research,
they settled on a cosy B&B in the Blue Mountains because it is near various
hiking tracks. What does that tell you
about their ‘job to be done’ as a customer of tourism services?

Question

A group of four university
friends has decided to go away for a weekend. After quite a bit of research,
they settled on a cosy B&B in the Blue Mountains because it is near various
hiking tracks.  What does that tell you
about their ‘job to be done’ as a customer of tourism services?

Answer

Have alone time to
recharge

Answer

Party with their
friends

Answer

Spend active time
outdoors with friends

Answer

Have quiet time to
work together on their next university assignment

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A group of four university friends has decided to go away for a weekend. After q...

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