Consider the consumer choice model, with sunglasses on the x-axis. A successful advertising campaign for
sunglasses will:

Question

Consider the consumer choice model, with sunglasses on the x-axis. A successful advertising campaign for
sunglasses will:

Answer

make the consumer's indifference curves steeper.

Answer

force the consumer to move to a lower indifference
curve.

Answer

not affect the quantity of sunglasses that consumers choose to buy, as the price of sunglasses and the consumer's income have not changed.

Answer

decrease the consumer's marginal rate of substitution for sunglasses.

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