An energy company that encourages its customers to use less energy by asking them to turn down their air-conditioners is, according to Chater & Loewenstein (2023), adopting a(n):

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“s-frame” or system level approach to behaviour change

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“i-frame” or individual level approach to behaviour change

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“t-frame” or translation approach to behaviour change

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“a-frame” or attributional approach to behaviour change

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An energy company that encourages its customers to use less energy by asking the...

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