An online retailer conducted an A/B test, randomly assigning website visitors to see either a red or blue checkout button. Visitors who saw the red button were more likely to complete their purchase. The test was conducted during the Christmas season.

We can conclude that:

Question

An online retailer conducted an A/B test, randomly assigning website visitors to see either a red or blue checkout button. Visitors who saw the red button were more likely to complete their purchase. The test was conducted during the Christmas season.  
 
 We can conclude that:

Accepted Answer

The conclusions are causal but do not generalize to the population of interest.

Answer

The conclusions are correlational and do not generalize to the population of interest.

Answer

The conclusions are causal and generalize to the population of interest.

Answer

The conclusions are correlational and generalize to the population of interest.

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An online retailer conducted an A/B test, randomly assigning website visitors to...

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