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What do you think is more prevalent in English, words that begin with the letter r, or words in which the r is the third letter? When participants in an experimental study were asked this question, 70% of them responded that more words begin with r, even though in reality three times more words have r in the third position (Tversky & Kahneman, 1973). This result was attributed to the fact, that words starting with the letter r are much easier to bring to mind (room, run, race) than words with the letter r in third place (strong, word, spring), creating the (false) belief that these words (the ones starting with r) are more common. This is an example of the - - - - -, which states that events that are more easily remembered are judged as being more probable than events that are less easily remembered.