Global branding is a reason to construct a high-rise building. It can be achieved by, for example, using a city name in the building’s name or incorporating certain cultural characteristics into the building design. The following are examples of the inclusion of Chinese cultural characteristics into the design features of Taipei 101, EXCEPT:

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4 discs on the building facades, which resembles the sun

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The incorporation of ruyi and heavenly clouds, symbols of protection and fulfillment

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The design resembles a Chinese pagoda

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The appearance of the building is likened to bamboo, a symbol of learning and growth

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The incorporation of number 8 in many building aspects

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Global branding is a reason to construct a high-rise building. It can be achieve...

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