Kodak used her image to highlight complex technical features in its advertising, appealing to experts and photography professionals.

She was based on a real professional photographer whose technical expertise helped design Kodak's cameras and influences how they were advertised.

She represented and encouraged the creation of a new kind of social actor: the casual, female amateur photographer, helping to normalize photography as an everyday and gender-inclusive activity.

The Kodak Girl was a state-approved mascot, features in official government campaigns that promoted photography for educational and public service purposes.