Zanzi retailer wants to expand its online presence but lacks the internal expertise to build and manage a professional e-commerce website. Instead of hiring a full-time team or building the platform in-house, the company contracts a specialised web development agency to continuously design, host, and maintain the site. Which one of the following best describes the strategy used by Zanzi retailers?

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Answer

Outsourcing by contracting an external firm to perform the service.

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Diversification by launching a new business area outside their core function.

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Insourcing by hiring new internal staff to build the website.

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Vertical integration can be achieved by acquiring a web development company.

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Zanzi retailer wants to expand its online presence but lacks the internal expert...

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