Sunny is the marketing manager of Umbrella Ltd, an events management company. Sunny is organising an art-by-the-sea outdoor event, and his bonus is based on reaching the targeted number of attendees on the event day (500 attendees). Sunny is worried that there will be very few attendees because the forecast weather is cold and stormy and people may avoid attending outdoor events. Which of the following statements is correct?

Question

Answer

It is inappropriate to reward Sunny based on the number of attendees for the event because Sunny has limited control over his performance relative to his target.

Answer

It is better to measure Sunny’s performance based on a single measure rather than multiple measures so that he can focus on doing at least one part of his job well.

Answer

It is better to measure Sunny’s performance using financial outcomes only (e.g., cost of the event) because financial measures can be used to calculate profitability.

Answer

It is inappropriate to reward Sunny based on the number of attendees for the event because it is not a specific measure.

Crowdly

Sunny is the marketing manager of Umbrella Ltd, an events management company. Su...

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