You are the

manager at Santa’s Superstore. During the 2020 lockdown, you still had

relatively good sales despite lockdowns and stock delays. The reason for good

sales was increased consumer demand when more consumers stayed at home during

the holiday season lockdown and wanted to decorate their houses. Fortunately,

you still had enough stock available from the 2019 Christmas period. 2021 was

rough due to limited stock and delays in China imports of decorations and

lights. How did you most probably balance lower cost and increased sales to survive

in 2021?