Paul Lazarsfeld’s study of the 1940 US presidential election examined if media content influenced who people voted for. What were the study’s findings?

Question

Paul Lazarsfeld’s study of the 1940 US  presidential election  examined if media content influenced who people voted for.  What were the study’s findings?

Answer

Media content caused children to become  juvenile   delinquents

Answer

Media content was  directly  influential on people’s voting behavior, via a  one- step flow

Answer

Media content is always  all - powerful , like a magic bullet

Answer

If a person’s opinion of a candidate changed, it was because of an indirect  two-step flow  of discussions with their friends and family,  not  directly because of media content

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Paul Lazarsfeld’s study of the 1940 US presidential election examined if media...

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