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Consumers have many choices when it comes to making a purchase. Which statement ...

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Consumers have many choices when it comes to making a purchase. Which statement about purchase behavior is generally true?

Consumers will buy the product with the strongest reputation

0%

Consumers will buy the product that has the newest innovations

0%

Consumers will buy the product that costs the least

0%

Consumers will buy the product that provides the highest value

100%

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