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Malique works at a stroller manufacturer. Recently, the company has had to issue...
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Malique works at a stroller manufacturer. Recently, the company has had to issue a massive recall because parts of the stroller have been found to be defective. A national newspaper published an article that is highly critical of the firm. Malique tries to handle the backlash from the recall and bad press, but his firm has no policies in place that provide him with guidance in this situation. He consults with Isolde, a crisis communication expert at a local college. Isolde suggests that Malique’s company develop crisis communication policies to deal with what kind of negative issues in the future?
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