Which of the following is an avenue for the firm to exploit switching costs in order to increase profitability from existing customers?

Question

Answer

Charge new customers a one-time sign-up fee.

Answer

Adhere to industry standards ensuring full interoperability with competing products.

Answer

Facilitate account portability between your service and competing services.

Answer

Develop the interface and operating logic of its service so that it is unique and different from competing services.

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