Suppose Temu wants to reduce the number of returns from South African customers due to size and fit issues. Which one of the following data types would most enhance their prescriptive analytics model to recommend operational improvements?

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Answer

Body measurements collected during the online fitting process

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Customer feedback from previous purchases in structured surveys

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Real-time browsing behaviour and customer click patterns

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Average monthly return rates for international orders

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Suppose Temu wants to reduce the number of returns from South African customers ...

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