Which of the following statements characterize(s) best the measurement of Customer Lifetime Value (CLV)?

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The current value of the profits, which are caused by a customer over the whole life

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The current value of the costs, which are caused by a customer over the whole life

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The future value of the net values, which are caused by a customer over the whole life

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The future value of the cash flows, which are caused by a customer over the whole life

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The current value of the earnings, which are caused by a customer over the whole life

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The future value of the revenues, which are caused by a customer over the whole life

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The future value of the yields, which are caused by a customer over the whole life

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