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The value created by companies is often defined as follows: VC = (B - P) + (P - C), where:
VC is value created in a given market.
B represents the consumers' maximum willingness to pay for a product in that market.
P is the market price for the product.
C is the minimum value the company is willing to accept for selling the product.
Any time that VC > 0, it is true that: (choose the option that best suits the situation)