Sam is the marketing manager for a business that produces a range of innovative chocolate and candy products. Sam has decided to implement an integrated marketing communications campaign to promote a new "mango and asparagus" chocolate bar. Which of the following is NOT an example of a social media tool that Sam could use?

Question

Sam is the marketing manager for a business that produces a range of innovative chocolate and candy products. Sam has decided to implement an integrated marketing communications campaign to promote a new "mango and asparagus" chocolate bar. Which of the following is  NOT  an example of a social media tool that Sam could use?

Answer

Creating a Facebook page for fans of the new chocolate bar

Answer

Advertising the new product on Channel 7 during "Big Brother"

Answer

Responding to customers' comments about the new product on Twitter

Answer

Encouraging customers to share photos of the product with each other online

Crowdly

Sam is the marketing manager for a business that produces a range of innovative ...

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