The Tokyo Disney Resort is owned and operated by Oriental Land Company under license from the Walt Disney Company. In this case which of the following is an advantage of licensing?

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Answer

The licensor has more control over the licensee than it does in its own operations.

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The licensor earns profits without having to share its intellectual property with anyone.

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The licensee gains recognition without having to develop a product from scratch.

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The licensee is not required to invest money in the business.

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The Tokyo Disney Resort is owned and operated by Oriental Land Company under lic...

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