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Which of the following is true of strategic planning in a firm?

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Which of the following is true of strategic

planning in a firm?

It focuses on the firm's internal environment

rather than the external environment.

0%

It deals with adapting the firm to take

advantage of changing marketing opportunities.

100%

It deals with maintaining the company's current

business ventures.

0%

It involves preparing short-term

investment objectives at the product level.

0%

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