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Using the SPACE-analysis method, determine which strategy is appropriate use th...
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Using the SPACE-analysis method, determine which strategy is appropriate use the company in this situation. Justify the answer.
Table 1- Initial data for strategy selection by SPACE method
|
Criteria
|
Assessment, points
|
Weight of criteria
|
Weighed rating, points
|
І
|
Financial Strength (FS)
|
1-10
|
1
|
|
1.
|
profitability of invested capital
|
5
|
0,3
|
|
2.
|
stability of revenue
|
7
|
0,4
|
|
3.
|
liquidity
|
5
|
0,3
|
|
ІІ
|
Competitive Advantages (СA)
|
1-10
|
1
|
|
1.
|
market share of the enterprise
|
7
|
0,3
|
|
2.
|
opportunities to actively influence price and cost level
|
5
|
0,3
|
|
3.
|
profitability of sales
|
6
|
0,4
|
|
ІІІ
|
Industry Attractiveness (IA)
|
1-10
|
1
|
|
1.
|
characteristics of the competitive situation
|
5
|
0,3
|
|
2.
|
stage of the industry life cycle
|
6
|
0,4
|
|
3.
|
dependence of industry development on conjuncture
|
5
|
0,3
|
|
IV
|
Environmental Stability (ES)
|
1-10
|
1
|
|
1.
|
the life cycle of the industry
|
8
|
0,4
|
|
2.
|
degree of innovation of the industry
|
6
|
0,3
|
|
3.
|
marketing and advertising opportunities
|
5
|
0,3
|
|