According to the World Travel and Tourism Council (WTTC), the global tourism sector is projected to return to pre-pandemic levels by 2025. Growth in the sector is expected to exceed that of global GDP, with an annual growth rate of 5,8% between 2022 and 2032 (compared to 2,7% for global GDP). According to estimates, this recovery will generate 126 million new jobs worldwide. For South Africa, this presents opportunities to expand domestic tourism, to stimulate rural economies and to promote niche areas like agritourism and cultural tourism.

Suppose you are employed in the marketing division at South African Tourism (SA Tourism). Using the above information, prepare a tourism development and marketing plan for 2025.

Which type of planning would be most appropriate for this task?