According to the case study, Shein and Temu apply Artificial Intelligence (AI) to segment South African consumers using micro-data such as search history and cart abandonment. This type of data is most commonly used in which one of the following supply chain analytics models?

Question

Answer

Descriptive analytics - to summarise past customer order volumes across product categories

Answer

Diagnostic analytics - to explain why marketing campaigns underperform in certain provinces

Answer

Predictive analytics - to anticipate future consumer purchasing behaviour based on real-time engagement

Answer

Prescriptive analytics - to simulate the impact of various supplier lead time adjustments

Crowdly

According to the case study, Shein and Temu apply Artificial Intelligence (AI) t...

Want instant access to all verified answers on cems.myexams.unisa.ac.za?