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Roots sells its jackets in a market that is monopolistic competition. Roots star...

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Roots sells its jackets in a market that is monopolistic competition. Roots starts to advertise its jackets, but other jacket producers start advertising too. The demand for Roots' jackets decreases, but how will Roots change its price if the elasticity of demand for Roots jackets changes?

If the demand for Roots' jackets becomes ________ elastic, Roots will ________ its price.
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