Some of the world’s most popular brands changed their logos to encourage the global community to continue practicing social distancing during the global COVID-19 pandemic. The now-popular phrase is commonly understood to mean standing two meters apart from others in an effort to lower the risk of contracting coronavirus.

- McDonald’s, known for its highly visible golden arches, separated the arches as a way of encouraging social distancing.

- Popular pizza chain, Debonairs Pizza has added "Stay Home" to its logo to promote the concept of social distancing on social media.

- Wimpy added the word “apart” to their slogan to read “Enjoy every moment, apart”.

- Sanlam used their iconic logo to promote handwashing in conjunction with the tagline, “Sanlam - keeping you in safe hands for over 100 years.”

- Though Nike didn’t tweak its logo, it launched a large social media campaign in support of social distancing.

- Nando’s tweeted: “Your place, not ours (for now)” during the South African lock down period.

While some see these changes as a positive symbol of unity in the war against COVID-19 others were critical of such advertising campaigns. The question of whether it’s prudent for large companies to redesign their brand logos to reflect the world’s fight against a pandemic remains up for debate.

https://www.wbrz.com/news/big-brands-edit-their-logos-to-encourage-social-distancing https://www.bizcommunity.com/Article/196/82/201918.html

By changing brand logos, thereby influencing the symbolic value of products by means of the marketing message, companies affected which product level?