Persuasive letters aim to move the recipient towards taking some course of action. The strategy for this is to?

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get the reader’s attention, outline or explain the benefits to them and then ask them to act to meet their desire to obtain the benefits

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plan the letter so that there is a list of points for taking a particular course of action then present the letter to the recipient

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offer a list of benefits or gains and/or warn of the likely consequences such as a loss or potential loss if no action is taken

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provide the recipient with an explanation of what is required, why it is required and indicate what they need to do

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