Behavioural targeting is a concept of one-to-one marketing. Which of the following are characteristics of behavioural targeting?

Question

Accepted Answer

It is based on the collection of data about your own online activity

Answer

It uses survey data to find out how specific customers might behave when certain products are presented to them

Answer

It uses data about other people similar to you to guess what you might like

Answer

It tries to change the behavior of customers by providing incentives to accomplish the desired action

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