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Netflix proved to be a disruptive organisation, which has likely contributed to its capability to transform and adapt to the digital world. Streaming began in 2007 for the business, and this meant that subscribers no longer needed to wait for DVDs to come through the mail. Netflix successfully implemented change management to meet the needs of the consumers who began to watch content online. “Netflix believes that great storytelling transcends borders,” said Ted Sarandos, Netflix’s CEO, while speaking at a recent luncheon for technology-driven companies. Despite its very rapid internationalisation, Netflix implemented the same customer-centric model of operations, which had been key to its success in all its markets. Mr Sarandos possesses _______ power.