"Weigh the costs and benefits of designing, developing, and evaluating the shortlisted product/service concepts. 

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"Developing new technologies from scratch to integrate into a revised portfolio of solutions. 

"Preparing a business-level business case and a technical feasibility assessment in order to move the product/service projects forward. 

"Conduct a technical appraisal to ensure that the organization has the technical know-how and resources to further develop these concepts.