What does the evolution of ideal points in the Semantic Scales and Multidimensional Scaling studies indicate about consumer needs in Markstrat?

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Answer

Consumer needs remain static, unaffected by market or environmental changes.

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Consumer needs evolve gradually, influenced by environmental changes, trends, and competitor actions.

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Consumer needs are primarily influenced by a company's internal marketing decisions rather than external factors.

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Consumer needs change drastically and unpredictably over time.

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