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Masurarea in cercetaride marketing reprezinta:
cercetari
de marketing reprezinta:
procesul de culegere a datelor primare si secundare;
activitatea de constructie a scalelor;
procesul de exprimare simbolica, numerica si nenumerica a gradului in care un obiect sau un fenomen poseda o anumita caracteristica sau propietate;
procesul de stabilire a variabilelor de cercetat.
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