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A Durban-based shipping and logistics company is restructuring its operations to...

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A Durban-based shipping and logistics company is restructuring its operations to improve profitability and customer service. Senior management wants purchasing to contribute directly to this transformation rather than remaining a transactional support unit. During a strategy workshop, several improvement proposals are made. Which initiative would you suggest will most effectively reposition purchasing as a strategic contributor to the firm’s long-term competitiveness?
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