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According to the following information construct the BCG matrix. Develop prod...
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According to the following information construct the BCG matrix. Develop product strategies. Justify the answer.
Product name | Volume of sales, UAH | Competitor's sales, UAH | |
| 2024 | 2025 | 2025 |
1. Product 1 | 783 | 498 | 935 |
2. Product 2 | 980 | 1365 | 1800 |
3. Product 3 | 1223 | 1863 | 948 |
4. Product 4 | 381 | 531 | 782 |
5. Product 5 | 1025 | 1298 | 1047 |
6. Product 6 | 1178 | 938 | 782 |
7. Product 7 | 2037 | 2198 | 1875 |
8. Product 8 | 2250 | 1526 | 1434 |