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Cece recently purchased a Chevy Silverado truck and has owned it for about a week. Earlier in the day, she received a call from Nico, the sales representative who sold her the truck. Nico called to check to see whether Cece had any questions or problems with the truck and if she had learned how to use all of its features. Nico also reminded Cece about how Chevrolet is highly regarded as one of the best automobile brands and that the Chevrolet Silverado is among the best-reviewed truck brands in the United States. What phenomenon is Nico trying to prevent by contacting his customer?