Why is creation of a
product the starting point for the marketing mix?

Question

Answer

a.       The production department must know what to produce first.

Answer

b.       Production strategy is the first of the four Ps listed in the
marketing mix.

Answer

d.  Product
development takes the longest amount of time to complete

Answer

e.       Actually, the product does not have to be the starting
point--promotional strategies are often the starting point.

Answer

c.         Determination of the price, promotional campaign, and distribution
network cannot begin until the product has been specified.

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