The preference for investing only in

companies producing renewable energy technologies.

The desire to completely avoid all exposure

to controversial industries, such as fossil fuels or tobacco.

The increasing evidence that companies with

high ESG ratings outperform their peers financially over the long term.

The belief that focusing on specific

sectors or industries based on environmental impact will lead to greater

short-term profits.

The complexity of measuring non-financial

performance, which makes it easier to exclude industries based on ESG criteria

alone.