Counterconditioning - When they feel the urge to smoke, smokers in a cessation program are instructed to do other behaviors than smoking, such as taking a short walk, chewing gum, or making a positive self-statement.

Entertainment education - A soap opera has a storyline about a lead character being arrested after drinking and driving

Framing - Missing early detection of cancer by not getting a Pap test every year can cost you your life (loss frame). Getting a Pap test every year may enable you to live to see your grandchildren grow up (gain frame)

Chunking - Children in the asthma self-management program learned a rap song with the words “watch, discover, think, and act” for the stages of self-management.

Stereotype inconsistent information - Stigmatized individuals are portrayed positively in mass media and printed leaflets.

Guided Practice - The trainer first models the target behavior a number of times and then asks the trainees to do the same a number of times. The trainer gives brief comments on the trainees’ performances, emphasizing aspects that are done well.

Systems change - A city’s transportation department created bicycle lanes on the streets to encourage people to ride bicycles to work as a result of a stakeholder advisory  committee’s recommendations. The committee monitored the use of the bicycle lanes and held a focus group of bicyclists about their experiences.

Resistance to social pressure - Young women learn effective refusal skills to use when a partner does not want to use a condom.

Classical conditioning - Women with high body concern completed a conditioning procedure in which pictures of their bodies were selectively and a conditioned linked to positive social feedback: smiling faces.

Developing new social network linkages - Volunteers who are breast cancer survivors are linked to newly diagnosed patients to provide emotional and practical support.