Bernard Brass and Bruce Avolio (1990) identified

factors that constitute the practice of transformational leadership. Which

of these factors is illustrated in the following example?

Example:

Lerato is the marketing manager of an

advertising company. She develops an annual performance plan for each employee

and appoints mentors to assist those employees that identified a need for such

assistance.

Factors

of transformational leadership:

A Intellectual stimulation

B Inspirational

motivation

C Idealised

influence

D Individualised consideration