In her TED talk, ex-journalist and communication coach Jo Filshie Brown suggested three important points that science communicators should keep in mind. She joked it was a quick PhD!
The key points were 'people; headline; do'.
What did she mean by this?

Question

In her TED talk, ex-journalist and communication coach Jo Filshie Brown suggested three important points that science communicators should keep in mind. She joked it was a quick PhD!

The key points were 'people; headline; do'.

What did she mean by this?

Accepted Answer

People should be the focus of stories about science to create connections.

Headline ideas should be presented first so people understand the main message.

Do explain why discoveries are important and relevant.

✅

Answer

People are scared of science so make it fun.  Headlines should be very short and to the point.  Do describe the details of the discovery process.

Answer

People want to read about science.  Headlines need to be accurate and technically correct.  Do present all the important information in chronological order.

Answer

People should be the ones to communicate science, not AI.  Headlines should be attention grabbing.  Doing science is important.

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In her TED talk, ex-journalist and communication coach Jo Filshie Brown suggeste...

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